Agency People

Agencies are feeling excitement and fear about AI in equal measure, and both experienced people and newcomers are exposed. In this article I look at why experienced people need to be willing to change, why agencies need to invest in the next generation, and how colleges and universities can help newcomers add value sooner.

Most agencies think growth means hiring a business director or an external lead-gen agency. But some of the best business developers are already in your agency. In this article I look at why account directors are best placed to grow clients, and why they’re often too buried in project management to do it.

Many agencies are back in the office but still working like they're remote, relying on systems and Slack to keep work moving. In this newsletter I look at why resource management has never been a desk job, and why most agency cock-ups still come down to poor communication.

The smarter agencies aren’t hiring more people to grow – they’re using technology to scale smarter. Here’s how AI and automation can free teams to focus on the work that really matters.

I explore the disconnect between young professionals' career progression expectations and company structures in the creative industry – and how agencies can create fair, transparent growth opportunities.

Many agencies equate success with team size, but headcount alone isn’t a true measure. Hiring too quickly in response to new clients often leads to financial strain due to rising overhead.

Decoupling Client Management and Project Delivery boosts efficiency and strengthens client relationships. But how does this division work in practice? This post dives into the details.

A good company culture can take your agency a long way, from improving staff retention to creating better processes - all of which can improve your profitability. Find out more here.

People are the most important asset for the vast majority of businesses. Those in the creative industry are no different. Find out more about why people management is so important, and how to manage your people effectively.

In terms of the creative industry as a whole, I’d say that I have a pretty unusual job. But how did I get there?

What prevents an agency from growing? There are plenty of factors that can hinder an agency's growth, both internal and external. Find out more about them here.

A high staff turnover is often accepted as a fact of the industry when it comes to creative agencies. But, I don't think that this always has to be the case. So, how can staff retention in creative agencies be improved? Find out some suggestions, including formal appraisals and the SMART goals method, here.