Start with the problem
Profit Boost Session: a 90-minute session to find exactly where your margin is leaking. You leave with a clear written action plan you can use straight away, or I refund the full fee.
AgencyOS™: an audit, roadmap and hands-on support when growth has stalled or you want to be ready to scale or sell. Ops On Demand: a fixed-price fix for one specific problem.
AgencyOS™: from audit to action.
When profit is only part of the problem, AgencyOS™ looks at why growth has stalled and gets your agency ready to scale or sell. Built on 25+ years of experience. Here's how it works.

Discover the blockers
We review how your agency operates across delivery, finances, and team structure - identifying what's getting in the way and where the biggest gains are hiding.

Build your roadmap
You get a tailored improvement plan, prioritised by impact. Not a list of generic fixes - a clear, sequenced plan designed around your agency’s specific goals and constraints.

Make it happen
I work alongside your team through implementation - helping you stay on track, work through challenges, and make sure improvements translate into real, lasting change.
Creative at heart. Commercial in practice.
I started out as a designer. I know how agencies think, how creative teams work, and why standard business consulting rarely lands well in this world. Over time I moved into operations - building the systems and processes that let agencies grow without compromising creativity.
I work with agency founders and leadership teams globally - remotely or in person, wherever you are. Whether that's fixing a specific problem, improving how the agency operates, or building towards an exit, the support is always built around how agencies actually work.
I work with agency founders and leadership teams globally - remotely or in person, wherever you are. Whether that's fixing a specific problem, improving how the agency operates, or building towards an exit, the support is always built around how agencies actually work.
Hear me in conversation.
I’ve shared practical ideas on agency operations, growth, and profitability across a range of podcasts. Each covers a different angle on building an agency that runs well and grows sustainably.
The Maturity Gap Report
In this episode, I joined Harv Nagra, Head of Brand Comms at Scoro, and FinOps expert Rich Brett to unpack the headline findings from The Maturity Gap report - what the numbers reveal about how firms are run, where the risks hide, and what separates the businesses falling behind from those built to scale.
The Space Between
In this episode of The Space Between, Manish joins Debbie Richardson and Seth Hawthorne to explore why growing agencies often become less profitable, how operational inefficiencies quietly stall progress, and why confidence - not capability - is often the real barrier to becoming a strategic partner.
Making Big Initiatives Happen
Manish Kapur returns to The Handbook to help agency ops leaders shift from firefighting mode to future-focused thinking. If you’ve ever struggled to carve out time for the big picture while juggling the day-to-day, this episode is your playbook.
Agency Works
Jay speaks with Creative Operations Consultant, Manish Kapur. With over 25 years-experience, Manish helps agencies implement growth strategies, establish productive teams, increase efficiency and raise profitability.
Your agency should be more profitable.
Most agencies know their margins aren't where they should be. What's harder to see is exactly why. The PROFIT Framework breaks down the six pillars that determine how profitable your agency can be - and gives you a practical plan to start improving them straight away.

The Agency Insider.
Practical insight on leadership, financial management, people, and process - written for agency founders and their leadership teams who want to build a better business. New ideas, published regularly.
Most agencies think growth means hiring a new business director or bringing in an external lead-gen agency. But some of the best business developers are already in your agency. Account directors who have built trust with a client are best placed to grow that client and ask for referrals within the organisation. The problem is they're often buried in internal project management, with no clear responsibility or incentive for growth.
Almost every agency owner wants to improve something, but very few changes survive a busy week. In this article I look at why good ideas lose momentum before they've had a chance to take hold, and the practical steps that help a change stick while the work carries on.
Many agencies are back in the office but still working like they're remote, relying on systems and Slack to keep work moving. In this newsletter I look at why resource management has never been a desk job, and why most agency cock-ups still come down to poor communication.
Growth exposes whatever you haven't fixed yet. What works at 20 people doesn't automatically work at 50, and the problems tend to show up together rather than one at a time. Here's where the cracks tend to appear first, plus a quick way to check whether yours are already showing.




































